‘Interior appliances’ that faithfully serve their home appliance roles while also being used as interior decor objects are gaining popularity. Hurom has introduced the juicer ‘H400’ in line with this trend.
This product features a hidden design that conceals the complex interior of the juicer. Unlike conventional drum exteriors where the juicing and grinding process was visible through the motor and multi-screw, it has been simplified. The skin can be customized in colors according to consumer preferences.
The colors include Warm White, Sand Beige, Down Pink, and Muddy Sky, allowing a total of 16 combinations. This enables the creation of a diverse kitchen atmosphere. Hurom applied its latest technology, the ‘2nd generation multi-screw.’ It is a slow and low-temperature juicing method that minimizes nutrient destruction of phytochemicals, enzymes, and natural vitamins. Users can experience clearer and richer juice. Besides juice, it can make various desserts such as nut milk and cocktails.
Convenience has been enhanced throughout the entire usage process, from operation to cleaning. With a 165mm mega hopper, ingredients can be inserted whole, and the cutting blade automatically chops the ingredients when placed in the inlet. The juice pocket on the front of the product allows users to intuitively check the juicing amount by watching the juice fill up. Kim Jaewon, CEO of Hurom, said, "The juicer H400 not only helps promote healthy eating habits for the whole family, including children, but also draws attention as a wedding appliance due to its customizable two-tone color combinations on the upper and lower parts of the product, serving as an interior decor object."
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