M Twenty Partners with UAE Suffolk Group... Targeting Middle East Digital Healthcare Market

M Twenty is accelerating its efforts to target the Middle East digital healthcare market, which is emerging as a new market amid the acceleration of digital transformation.

On the 15th, M Twenty announced that it signed a Memorandum of Understanding (MOU) with the UAE-based Suffolk International Group to enter the Middle East market with its smart home training equipment ‘MayoHome’ and cryptocurrency ‘MayoCoin’.

Through this MOU, M Twenty plans to speed up its entry into the Middle East market, which is considered suitable for the spread of digital healthcare due to its high income levels and demand for digital transformation. In particular, the Middle East is promoting digital transformation across all sectors such as healthcare, education, and logistics at the national level, so the digital healthcare market is expected to expand further.

According to the agreement, M Twenty will provide ‘MayoHome’ products, training, and technical support, while Suffolk International Group will supply MayoHome to the Middle East region centered on Dubai through its stores.

MayoHome is a smart home training device based on the self-developed low-frequency muscle stimulation technology ‘CMB (Core Muscle Booster).’ It consists of a smart mirror display, MayoSuit (clothing), and a mobile app, offering various customized video content based on human body data. Notably, it provides low-frequency EMS exercise and massage functions, attracting attention in the industry.

Additionally, MayoCoin, a healthcare platform cryptocurrency issued by M Twenty, can be earned by measuring body data or achieving exercise goals with MayoHome, and can be used to purchase customized exercise content and medical services based on body data.

Suffolk International Group, established in 2001, is a Middle East B2C brand distribution specialist. It handles global B2C brand distribution in various fields, including the supermarket brand ‘Swiss Mart,’ drugstore brand ‘med7,’ and aesthetic brand ‘Babria.’

A company official stated, “MayoHome not only has product competitiveness based on low-frequency EMS technology but also price competitiveness compared to German company M’s products, which have a high global market share, leading to increased demand in the global market. Through this MOU, we will actively enter the Middle East market, which is attracting attention as an emerging market, and achieve visible results.”

Meanwhile, according to a Fitch Solutions report, the healthcare market in the Middle East and North Africa (MENA) region is expected to grow at an average annual rate of 11.7%, from $185.5 billion (approximately 240.7 trillion KRW) in 2019 to $243.6 billion (approximately 316 trillion KRW) in 2023.