Musinsa announced on the 15th that it will hold a small camping pop-up event at Musinsa Terrace Hongdae.
The event, themed "Camping Enjoyed in the City," will run until the 25th. It is an experiential exhibition combining a pop-up store, exhibition, talk show, and food and beverage (F&B). The camping time is from 6 PM to 9 PM, featuring a large screen displaying fire-watching videos and ASMR sounds of nature to create an evening camp atmosphere.
There will also be a pop-up store in collaboration with the camping brand Big Agnes. Visitors can directly experience popular Big Agnes products such as the Copper Spur tent and Mika Basin camp chair. Some products will be available for purchase on-site.
A mini booth in collaboration with Talong, a fusion Korean restaurant located in Cheongdam-dong, will sell camping food and traditional liquor cocktails. There is also a small house exhibition decorated with camping equipment actually used by camping influencers.
On the 25th, a talk show themed around camping will be held. The event will be hosted by the operators of Saewa and Chamsae, recently popular camping sites, providing an opportunity to talk with those starting camping as a hobby. Anyone visiting Musinsa Terrace on the day can attend for free, and pre-registered participants will receive camping food at the Talong booth.
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