GS Shop Launches 'Bensimon'... "Targeting MZ Customers"

Bensimon Oxford Shirt, Leather Shoes and Other S/S New Arrivals cnftl

GS Shop announced on the 15th that it will launch spring/summer (S/S) fashion apparel and shoes from the French lifestyle brand ‘BENSIMON’.

The BENSIMON products prepared by GS Shop for this S/S season consist of a total of 9 items, ranging from Oxford shirts to the consistently loved German military sneakers. Among these, the launch broadcast, which will be held for two hours starting at 9:40 PM on the 17th, will offer a total fashion proposal featuring four items that complete spring styling: Oxford shirts, knit cardigans, color pants, and leather shoes.

The representative product, the Oxford shirt, is available in three types. The knit cardigan is made with a thickness suitable for use as either an inner or outer layer, and the chino pants are made with Lycra material for comfort. For the apparel, BENSIMON’s bright yet natural colors are highlighted. Additionally, the sneakers made with leather material preserve BENSIMON’s unique lightness and comfort while being designed to match any style. To commemorate the BENSIMON launch, GS Shop will hold a drawing to give BENSIMON eco bags as prizes to 50 customers who make a purchase.

Park Sunhwa, MD of GS Shop’s Sports Casual Team, said, “The foundation of distribution is delivering ‘brands’ preferred by customers and ‘quality’ products to them, and GS Shop places great importance on this foundation,” adding, “We will strive to expand sourcing of famous casual brands like BENSIMON to satisfy the needs of various age groups.”