Paldo announced on the 13th that actor Lee Junho has been selected as the model for Paldo Bibimmyun for the second consecutive year.
Through the reappointment of the model, Paldo plans to maintain its position as the number one brand by continuing positive synergy. Lee Junho has effectively conveyed the core values of Bibimmyun with his warm and refreshing image.
On the 22nd of this month, Paldo will also release a new CF titled "Orchestra" featuring Lee Junho. The concept "Sam(3)komhagae Matitda" emphasizes the unique identity of Bibimmyun, which is spicy and sweet and sour. The video intercuts scenes of an orchestra performance with Lee Junho enjoying Bibimmyun deliciously, creating a rhythmic feel.
Since its launch in 1984, Bibimmyun has maintained its number one position in the Bibimmyun market for nearly 40 years through continuous quality improvements and innovative marketing. Paldo has consistently strengthened its market presence by releasing seasonal limited editions of Bibimmyun. Representative products include the increased quantity version "Bibimmyun 1.2" and the Winter Edition, which comes with fish cake soup for the cold season. In 2019, the brand raised its recognition to a new level with the spicy version "Gwaldone Nenmddin." Recently, Paldo launched "Paldo Bibimjang Low Calorie," which reduces calories to one-sixth. Numerous collaboration products have also been introduced to communicate with the MZ (Millennial + Generation Z) generation, including clothing and shoes.
A Paldo official said, "Paldo Bibimmyun is loved not only in summer but throughout all four seasons due to its uniquely addictive deep flavor," adding, "We plan to carry out various marketing activities starting with the new CF featuring Lee Junho."
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