Jeonggwanjang Launches Duty-Free Exclusive 'Everytime Royal K-Heritage Edition'

Hong Samjeong Everytime Royal K-Heritage Edition. [Photo by KGC Ginseng Corporation]

KGC Ginseng Corporation announced on the 13th that it has launched the ‘Hong Sam Everytime Royal K-Heritage Edition’ exclusively for duty-free sales to promote Korean culture.

The new product is a limited edition inspired by the bupo and sangmo of pungmuljabi, expressing the excitement and energy of the Korean people with vivid obangsaek colors. The package design incorporates obangsaek, traditional Korean colors, to convey the vitality of Jeonggwanjang red ginseng. It is a product that allows you to recharge your energy with one sachet of Everytime Royal, whether you are starting your trip after getting off the plane or need energy before a buyer meeting during a business trip.

Jeonggwanjang red ginseng has been officially recognized by the Ministry of Food and Drug Safety for its functionalities such as ‘immune system enhancement,’ ‘fatigue improvement,’ ‘memory improvement,’ ‘helping blood flow through inhibition of platelet aggregation,’ and ‘antioxidant effects.’ This edition is available for purchase at domestic airport duty-free shops and downtown duty-free stores, and customers will receive a limited quantity of bokjumeoni pouch as a gift.

A KGC Ginseng Corporation official stated, “With the increase in overseas travelers due to China’s transition to With-Corona and Japan allowing individual travel, the demand for duty-free purchases is also rising,” adding, “We launched this edition so that travelers to and from Korea can enjoy the Korean atmosphere and the health benefits of Everytime together.”