City Brand Committee Finalizes City Symbol and Brand Slogan
First in Korea to Apply 3D Effects Using Color and Angle
Most Popular Design Chosen by Citizen Preference Survey
Busan City has unveiled its new city brand!
On March 10 at 2:00 p.m., Busan City held the Busan City Brand Committee meeting and finalized the city symbol (CI) and brand slogan (BI) designs from among three final design candidates.
The design ultimately selected is a 3D three-dimensional logo that incorporates artificial intelligence-generated imagery.
The city symbol (CI) mark is based on the English initials "B" and "S" for Busan, and is the first design in Korea to apply three-dimensional effects through color, angle, and other elements. For the brand slogan (BI), the phrase "Busanira jota" is displayed in both Korean and English as "Busan is good," in order to clearly convey its original meaning.
The finalized design received the highest number of votes in both online and offline citizen preference surveys for the three final candidates, demonstrating strong public support. The design was praised for its distinctive three-dimensional elements and color scheme, which set it apart from other candidates and made it visually compelling.
From February 28 to March 8, the city conducted online and offline preference surveys. In the online survey, out of 37,033 participants, 41.7% (15,458 people) voted for Design Candidate 1, making it the most popular choice. In the offline survey, 39.4% (9,286 people) out of 23,552 participants also selected Candidate 1, resulting in a total of 24,744 citizens choosing this design.
At the Busan City Brand Committee meeting held that afternoon, the committee actively reflected the opinions of citizens and officially selected the 3D three-dimensional logo as Busan's new city brand design.
In particular, to gauge the preferences of the future generation who will lead Busan, the city operated mobile polling stations at high schools and universities. The results showed that the 1020 generation (teens and twenties) also preferred Design Candidate 1 the most.
With the completion of the city brand design selection, Busan City's five-month journey toward a new city brand, which began in November last year, has come to an end.
Following the participation of around 40,000 citizens in selecting the city slogan that represents Busan, approximately 60,000 citizens took part in the design preference survey. As a result, the new city brand is the product of the participation of 100,000 citizens.
Mayor Park Heong-joon said, “I would like to thank the nearly 100,000 citizens who participated in the journey toward Busan’s new city brand, from the selection of the slogan to the design. With the city’s growing stature and increasing global attention, we will utilize and promote this timely brand renewal to enhance citizens’ pride and ensure that the new brand is recognized for its value both domestically and internationally.”
He added, “In keeping with the meaning of ‘Busan is good,’ we will use this brand renewal as an opportunity to further our efforts to make Busan a true global hub city and a place where citizens can be happy.”
On March 21, Busan City will unveil the city symbol (CI) expressed in three-dimensional form for the first time in Korea, as well as reveal the brand slogan (BI) sculpture at the “City Brand Launch Ceremony” to be held at the BEXCO Convention Hall.
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