Jo Malone London Launches 'Blossom Collection' Signaling the Start of Spring

Jo Malone London announced on the 10th that it has launched the 'Blossom Collection,' inspired by the fragrant spring, as a limited edition.

Jo Malone London marks the beginning of spring every year by presenting the Blossom Collection, themed around flowers, as a limited edition. This year’s Blossom Collection is inspired by the brightly blooming spring trees that fill the city.

The Blossom Collection is designed with round bottles and colorful caps to suit spring, and it can be styled as interior decor, making it highly collectible. The colorful bottles resemble sparkling candies, making them perfect gifts for White Day.

The signature scents of this year’s Blossom Collection include ‘Star Magnolia,’ inspired by a city park filled with sparkling magnolia trees, and ‘Nashi Blossom,’ which captures the entire pear tree from dotted blossoms to branches and juicy round pears. Additionally, the collection features four light floral colognes: ‘Osmanthus Blossom,’ which exudes joy and sweetness atop lush evergreens, and ‘Waterlily,’ reminiscent of a shining water lily like a jewel crown found in a secret garden pond.

There are also products such as the ‘Star Magnolia Hair Mist,’ which offers a light formula that imparts healthy shine to hair, and the ‘Silk Blossom Diffuser,’ which fills spaces with a sweet fragrance.

Meanwhile, Jo Malone London offers a limited Blossom packaging service for customers who purchase products from the Blossom Collection.