Shinsegae Myeon, Strengthens K-Beauty Lineup... Exclusive Sulwhasoo Promotion

Indoor Mask Mandate Lifted and Full Reopening
Free Gifts and SNS Events with Sulwhasoo Purchases
Clean Beauty Brand Ground Plan and Others Join

Visitors are looking at Sulwhasoo products at Shinsegae Duty Free [Photo by Shinsegae Duty Free].

Shinsegae Duty Free announced on the 10th that it will actively introduce promising brands leading the next generation of K-beauty and conduct special promotions as the full-scale reopening (economic restart) begins.

Until the 31st of this month, Amorepacific's 'Sulwhasoo' will hold an exclusive special promotion in the industry. A new advertisement video featuring the new model Ros? will be displayed on the large media facade on the 10th floor of the Myeongdong store. The video and music will be broadcast together to attract shoppers' attention. At the Myeongdong store, Shinsegae Duty Free will offer a mask pack as a gift when customers experience the 6th generation Sulwhasoo Yunjo Essence, and provide samples and towels when purchasing duo products. Additionally, on the online mall, there will be a gift of a 50ml Soonhang Foam and an event where the first 10 customers who purchase Sulwhasoo products over $200 will receive a 90ml Yunjo Essence single item.

On the same day, 17 promising brands leading K-beauty will also open stores in Myeongdong. Brands with clear concepts such as Rejuran, Ground Plan, and Etoile will be introduced. Ground Plan will offer its signature mist as a gift for purchases over $30 in celebration of its store opening.

A Shinsegae Duty Free official said, "With the indoor mask mandate lifted and travel demand increasing in earnest, interest in beauty products is growing," adding, "Through this K-beauty promotion and the introduction of new brands, we will actively introduce and promote outstanding K-beauty products to domestic and international customers."