Lotte Hotel World Partners with 'Joe Loves' Package
Enjoy Jo Malone Scents for a Staycation, White Day Event Included
Lotte Hotel World announced on the 8th that it has partnered with the niche fragrance brand Jo Loves, created by world-renowned perfumer Jo Malone CBE (Commander of the Order of the British Empire), to launch the 'Scent of Spring with Jo Loves' package.
The 'small luxury' trend, which brings psychological satisfaction through minor indulgences, has become a major consumption pattern among the MZ generation (Millennials + Generation Z). Niche perfumes, which allow individuals to express themselves with rare scents, have emerged as representative items of small luxury. Among niche perfumes, Jo Malone CBE's fragrances consistently rank at the top in domestic brand reputation surveys.
Lotte Hotel World stated that the collaboration with Jo Loves was arranged to coincide with Jo Malone CBE's visit to Korea. Jo Loves is the second global fragrance brand nurtured by Jo Malone CBE, who is said to have a sense of smell over 1,000 times more sensitive than that of ordinary people.
The Jo Loves room packages at Lotte Hotel World are available in three types. The Scent type and Loves type each include a one-night stay and a Fragrance Discovery Kit to sample Jo Loves' signature scents. The Scent type offers two room service menu items, while the Loves type includes two tickets to the Seoul Sky observatory, a tea set at the 123 Lounge, and a photo zone voucher as special benefits.
The Spring type consists of a one-night stay in a suite room and club lounge benefits for two. It also includes a fragrance paintbrush in gel form, allowing guests to easily apply perfume to desired areas.
There is also a Jo Loves candle gift event for guests staying on White Day, March 14. The packages can be reserved until May 30.
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