Ahead of International Women's Day... Retail Industry Deeply Engaged in Capturing 'Yeosim'

Active Sanitary Pad Donation Campaigns by Aekyung and Yuhan-Kimberly
Hotel Industry Presents Flowers and Cosmetics to Female Customers

On the occasion of International Women's Day, Aekyung Industrial's Chiyubi donated feminine hygiene products on the 6th to young women preparing for independence in Seoul (youth aging out of care). At the donation ceremony, Jung Tae An, Executive Director of Aekyung Industrial (second from the left), and Sunsoon Kim, Director of the Seoul Metropolitan Government's Women and Family Policy Office (third from the left), are taking a commemorative photo.
[Photo by Aekyung Industrial]

On March 8th, 'International Women's Day,' the distribution industry, including beauty, dining, and hotels, is actively conducting promotions, campaigns, and discount events targeting female consumers, busily trying to capture women's hearts.

According to the distribution industry on the 7th, ChiuuB, a brand of Aekyung Industrial, recently donated feminine hygiene products to young women preparing for independence (former protective children) in Seoul in celebration of International Women's Day.

The ChiuuB products worth 150 million KRW delivered this time are expected to be sponsored to about 400 young women preparing for independence residing in Seoul.

Yuhan-Kimberly's Good Feel plans to donate 100,000 sanitary pads to 11 schools for the visually impaired nationwide in honor of International Women's Day. Among them, KLPGA professional golfer Lim Hee-jeong, who sympathizes with solving period poverty, will donate 50,000 sanitary pads.

The Italian organic feminine hygiene brand Colman is holding a brand week at Oasis Market until the 13th of this month, offering up to 33% discount on sets of 100% organic cotton sanitary pads. Colman sanitary pads are made from 100% organic cotton certified by the Global Organic Textile Standard (GOTS) from the cover to the absorbent core for women's sensitive skin. Excluding the plant-based waterproof layer, 83% of the finished sanitary pad product (based on medium-large size) is recognized as organic cotton through the Organic Content Standard (OCS BLENDED), and Colman honestly indicates the exact content of each product on the right side of the package.

Four Seasons Hotel Seoul is conducting a 'Women's Day Campaign' to express gratitude and support for women in celebration of International Women's Day.

Until the 10th, by liking the comment event post on the official Instagram account of Four Seasons Hotel Seoul and tagging women around you such as family, lovers, or friends, then leaving a comment expressing support and gratitude for them, you can enter the event. Three winners, announced individually on the 14th of this month, will receive a dining experience at the hotel's Italian restaurant 'Boccalino' or the Korean contemporary bar 'Owl,' as well as Valentino Beauty Go-Clutch and Rosso Valentino Mini Lipstick worth about 320,000 KRW.

On the 8th itself, the Italian restaurant 'Boccalino' located on the 2nd floor of the hotel will gift Rosso Valentino lipstick from Valentino Beauty (worth 59,000 KRW) to female customers who visit for a meal that day. This is offered only to the first 100 customers on a first-come, first-served basis.

The hotel's room team will present female guests staying at the hotel on that day with a card containing messages of gratitude and support, a single rose, and L’LOVE skincare items worth about 63,000 KRW as gifts.

On this day, all employees of Four Seasons Hotel Seoul will wear purple masks symbolizing International Women's Day and sneakers while working. This symbolizes removing ties and high heels that represent men and women, conveying that everyone is equal.

Park Hyatt Seoul's 'For Women, By Women, Women's Package'.
[Photo by Park Hyatt]

Park Hyatt Seoul will offer female customers who dine for lunch or dinner at the modern Korean restaurant The Lounge or the Italian restaurant Cornerstone on the 8th a La Mer skincare trial kit along with chocolate bonbons and a glass of Veuve Clicquot champagne.

Nongshim Kellogg is conducting a campaign involving Kellogg employees worldwide. Since the launch of WOK (Women of Kellogg), a global employee network for discovering female talent and strengthening leadership in the Asia-Pacific region in 2015, Nongshim Kellogg has actively conducted campaigns every year in celebration of International Women's Day. This year, in line with the campaign theme 'Embrace Equity' announced by the International Women's Day organizing committee, they are carrying out multifaceted activities to raise awareness of the difference between equity and equality.

Since last year, Nongshim Kellogg has provided 1:1 leadership coaching, group workshops, and mentoring for female employees in all departments to help mid-level female managers grow into excellent leaders. As a result, the proportion of female employees at Nongshim Kellogg's Seoul headquarters reaches 57%, with 53% of them being married women.

Meanwhile, International Women's Day originated from a protest by female workers in the United States on March 8, 1908, demanding improved working conditions and suffrage, and since 1975, the UN has designated this day as an official commemorative day.