[Featured Stock] Setopia Rises on News of Hallyu Bank Platform ‘Fantoo’ - Taboola Partnership Agreement

Setopia is showing strength. It is interpreted that the news of Setopia's investment in Hallyu Bank's platform Fantoo signing an advertising contract with the world's largest content discovery platform 'Taboola' has influenced the stock price.

As of 9:45 AM on the 6th, Setopia is trading at 1,823 KRW, up 6.05% compared to the previous trading day.

On the 3rd, Setopia announced that Fantoo, a global fandom platform operated by FNS, a subsidiary of Hallyu Bank, signed an advertising contract with the global discovery platform Taboola Korea for the next two years.

With this contract as a turning point, Hallyu Bank plans to participate as a video advertising media company for Taboola, which delivers ads to 590 million daily active users, and intends to link this with diversified business expansions such as media commerce. Through this, they expect to establish a stable revenue model system and further enhance the corporate value of Hallyu Bank, which is preparing for a Nasdaq listing in the United States.

Headquartered in New York, USA, and operating branches in 18 cities, Taboola is the world's largest content discovery platform with 590 million daily active users. Based on an open web recommendation feature, it recommends content reflecting each individual's interests and preferences, and has partnerships with global media outlets such as ▲CNBC ▲NBC News ▲Business Insider ▲The Independent ▲El Mundo, demonstrating outstanding influence.

In 2021, Setopia invested 4.5 billion KRW and 1 billion KRW respectively in Hallyu Bank and its holding company Hallyu Holdings. Hallyu Holdings recently completed the review of the S-1 securities registration statement submitted for its Nasdaq listing in the United States last month, and it is currently known to be coordinating detailed listing schedules.