LGU+, 'U+Kok' Video Review Feature Added

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 6th that it has partnered with review marketing solution company ‘Indent Corporation’ to launch a video review service within its data commerce platform ‘U+Kok’.

Indent Corporation operates ‘VREVIEW,’ a review marketing solution optimized for collecting vivid video-format reviews that include actual product footage, utilizing artificial intelligence (AI) chatbots for the first time in Korea.

LG Uplus has partnered with the review marketing solution company 'Indent Corporation' to launch a video review service within its data commerce platform 'U+Kok'.
[Photo by LG Uplus]

When a product delivery is completed, U+Kok automatically sends a delivery completion notification via KakaoTalk chatbot (KakaoTalk channel ‘UplusKok Shopping Review’) to customers. With the application of the VREVIEW solution, when customers send videos of themselves using the actual product through the KakaoTalk chatbot, the video reviews are automatically posted on U+Kok.

Previously, customers had to access the U+Kok app or website to write reviews or upload videos, which was cumbersome, but now they only need to record a video and send it via the KakaoTalk chatbot.

LG Uplus expects that by providing vivid real customer experiences, it will minimize consumers’ purchase failure rates and drastically reduce return rates, benefiting small and medium-sized enterprises listed on U+Kok.

To commemorate the introduction of VREVIEW, U+Kok will hold various promotions. From today until April 23, all customers who register video reviews will receive a 5% discount coupon. Additionally, after the event ends, 20 customers who write the most video reviews, titled ‘Video Review Kings,’ and 30 customers who write the most useful and excellent reviews, titled ‘Best Videos,’ will be selected and awarded department store gift certificates.

LG Uplus plans to further build an automated marketing platform that integrates AI marketing technology with VREVIEW and video reviews to automate the selection and production process of advertising content.

Customers who wish to use U+Kok can download the ‘U+Kok’ app from One Store, Google Play Store, and Apple App Store, or use it via the U+Kok website.

Kim Tae-hoon, Head of LG Uplus Advertising Business Division (Executive Director), said, “Since actual experience reviews from previous buyers greatly influence purchasing decisions, U+Kok will provide more accurate and vivid reviews of products to enhance customer satisfaction,” adding, “We will continuously improve quality and functionality to grow into a commerce platform that customers want to use every day.”