Lotte Chilsung and Sarangui Yeolmae Sign Agreement for 'ESG Social Contribution Display Campaign'

Social Contribution Business Agreement on the 'Good Consumption Challenge' Concept at the Sarangui Yeolmae Hall

(From left) Kim Euijo, Head of Beverage Sales Strategy Team at Lotte Chilsung Beverage; Na Hanchae, Head of Beverage Sales Division at Lotte Chilsung Beverage; Kim Kyunghee, Head of Social Contribution Division at Community Chest of Korea; Lee Sucheol, Head of Corporate Business Team at Community Chest of Korea, are taking a commemorative photo after the signing ceremony.
[Photo by Lotte Chilsung Beverage]

Lotte Chilsung Beverage announced on the 6th that it held a signing ceremony for the ‘ESG Social Contribution Display Campaign’ agreement with the Community Chest of Korea (Sarangui Yeolmae) to promote ESG (Environmental, Social, and Governance) management activities through good consumption that connects purchases to donations.

Through this business agreement, Lotte Chilsung Beverage and Sarangui Yeolmae plan to carry out a campaign under the concept of ‘Good Consumption Challenge Continuing in 2023,’ and will conduct social contribution activities that enable consumers to practice good consumption in their daily lives by participating in the campaign.

From this month until the end of April, Lotte Chilsung Beverage will sell zero-carbonated PET products composed of ‘Chilsung Cider Zero’ and ‘Pepsi Zero’ 1.5L PET bottles in packs of two, and ‘Chilsung Cider Zero’ and ‘Toms Zero’ 1.5L PET bottles in packs of two, at 472 retail stores nationwide for two months. During the sales period, consumers who purchase the promotional beverages will be given a plant kit limited to 8,000 sets through a QR link lottery on the product neck tag.

Consumers can practice good consumption simply by purchasing the beverages, and Lotte Chilsung Beverage plans to collect an amount equivalent to 2% of the beverage sales revenue during the period and donate it to Sarangui Yeolmae.

A Lotte Chilsung Beverage official said, “The campaign conducted through this agreement is meaningful as it is a social contribution activity where consumers, retail store owners, and companies participate together to practice good consumption,” and added, “We will continue to do our best to implement ESG management that benefits our society.”