Happy Point, operated by Secta Nine, a total marketing solution subsidiary of SPC Group, announced on the 3rd the launch of the integrated mobile app marketing event "Orange Friday."
Orange Friday is an event themed "The start of the weekend, the start of benefits," offering abundant perks on Fridays, the beginning of the weekend when people such as office workers and students, who live as 'buca (sub-characters)' on weekdays, can meet their true selves. Using Happy Point’s brand color orange, the event aims to convey a bright, lively feeling and happy emotions to customers.
Through Orange Friday, Secta Nine will provide various benefits every Friday when visiting or ordering delivery from SPC brand stores, along with generous external partnership benefits. Additionally, it plans to offer diverse shopping experiences linked with SPC’s own commerce platforms such as 'Happy Point,' 'Happy Order,' and 'Happy Live,' including offline stores.
First, at stores, SPC’s three affiliated brands (Paris Baguette, Baskin Robbins, Dunkin) will offer their signature products?‘Soft Authentic Milk Bread (Paris Baguette),’ ‘Single Regular (Baskin Robbins),’ and ‘Americano (S) (Dunkin)’?as buy one get one free. Also, the SPC integrated delivery app Happy Order will provide free delivery fees for delivery orders from the three SPC brands. Coupons for delivery and pickup discounts from external brands such as Pizza Hut (up to 12,000 KRW discount for delivery and pickup) and Isaac Toast (6,000 KRW discount for delivery and pickup) will also be given.
On the Happy App event page, various partner brand benefits will be offered, including Hyundai Oilbank (2,000 KRW discount coupon for refueling), Beautycounter (7,000 KRW benefit coupon), and Trip.com (30% Happy Point accumulation on accommodation reservations).
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
