Lotte Chilsung Selects Actress Han So-hee as Model for 'Cheoeum Cheoreom'

Starting with an Advertisement Emphasizing the Enjoyment of Drinking Gatherings, Various Marketing Plans Scheduled

Lotte Chilsung Beverage announced on the 3rd that it has selected actress Han So-hee as the model for its soju brand 'Cheoeum Cheoreom'.

The advertisement video featuring actress Han So-hee, with the concept of 'Leaving only smooth enjoyment,' emphasizes the pleasure of drinking occasions with Cheoeum Cheoreom and is scheduled to be released on June 6 through Lotte Chilsung Beverage's official YouTube channel.

Lotte Chilsung Beverage plans to continue various marketing activities, including advertisements and promotions showcasing the diverse charms of model Han So-hee, to promote the smooth soju image of Cheoeum Cheoreom.

A representative from Lotte Chilsung Beverage stated, "We expect actress Han So-hee's confident and bright image to attract attention to Cheoeum Cheoreom's new advertising concept and capture the hearts of soju enthusiasts. Starting with the new Cheoeum Cheoreom advertisement, we will actively pursue the soju market with various marketing activities featuring Han So-hee."