KT&G announced on the 28th that it has launched the dedicated stick for its heated tobacco product 'lil Able,' called 'AIIM REAL CAMEO.'
AIIM REAL CAMEO delivers an authentic tobacco flavor in line with the AIIM REAL product line, which aims to replicate the original taste of tobacco. It can also be enjoyed in different flavor preferences according to individual tastes.
Released in November last year, lil Able maintains the convenience features of previous lil products, such as automatic heating, resolving cleaning inconveniences, and allowing three consecutive uses, while providing an optimal user environment from preheating to charging through smart AI technology. A key feature is the ability to experience three categories of dedicated sticks with a single device. With the launch of the new product, the AIIM REAL dedicated sticks for lil Able have expanded to three types: Cameo, Regular, and Ice. Along with three types of AIIM Granula and AIIM Vapor sticks, a total of seven types are available for sale. AIIM REAL CAMEO will be sold starting today at five dedicated flagship stores called ‘lil Minimalium’ and convenience stores nationwide.
Im Wang-seop, head of KT&G’s NGP Business Division, said, “We have released additional expansion products for AIIM REAL in response to consumers’ requests for diverse experiences. We will continue to strengthen our leading position in the heated tobacco market through active communication with our customers.”
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