Shinsegae International announced on the 28th that its lifestyle brand Jaju has launched the 'Love Collection' in collaboration with Curtis Kulig, a famous artist from New York.
Curtis Kulig is a representative young artist from New York who has been actively working since 2005, delivering messages of hope, positivity, and love worldwide through his iconic work ‘love me’. His signature design features the stylishly handwritten word ‘love’ and heart shapes.
The Love Collection was planned around the theme of happy daily life shared with loved ones such as family, couples, and friends. It was released in various categories including clothing, pajamas, and household items to be used as family and couple items, with all products stylishly incorporating Curtis Kulig’s signature design.
First, casual wear such as T-shirts, sweatshirts, and jogger pants that can be comfortably worn in everyday life were introduced. The artist’s signature design is applied in a logo form, adding a neat yet cute sensibility. In addition, accessories like bags, hats, and socks, which are great as couple items, were also launched. Pajamas were released not only for adults but also for children, allowing the whole family to wear them together. Notably, a significant portion of the products such as T-shirts and pajamas in this collection use eco-friendly cotton certified by Cotton made in Africa (CmiA).
A variety of home interior items that brighten up the atmosphere of the house were also prepared. From home caf? tableware designed with the stylish ‘love’ phrase to aprons, kitchen gloves, and slippers, various household items are available. These are perfect not only for home interior use but also as gifts for acquaintances.
A Shinsegae International official said, "As the spring season approaches, products that are great to wear with family, lovers, and friends have been released," adding, "In addition to clothing, there are various products such as kitchen and household items that can be encountered in daily life, so positive responses from art consumer customers are expected."
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