Two teaser videos posted on SNS on the 24th and 27th
140,000 views, 4,000 likes, 1,000 comments
Samsung C&T announced on the 27th that the teaser videos for Everland's spring theme space 'Fairy Town' posted on its SNS recorded 140,000 views. Everland is operated by Samsung C&T's Resort Division.
The videos were posted twice, on the 24th and on the same day. So far, there have been about 1,000 comments.
The first teaser video is about 10 seconds long. It shows a door surrounded by bright spring flowers opening, and a fairy coming out to invite fans to Fairy Town on the 17th of next month.
Samsung C&T said customers left comments such as "I'm so curious about what kind of place it will be" and "A place to visit this spring has appeared."
Samsung C&T plans to hold an Everland invitation event on Instagram and other SNS until the 2nd of next month. They included a message encouraging people to press 'Like' to gather happiness energy. The goal was 3,017 likes, but so far over 4,000 have been received.
The second teaser video posted that day also hints at a new spring theme space. It features phrases such as 'Butterfly fairy living in Evertopia' and 'Opened a new world in Everland' in a spring flower garden where butterflies and fairies fly around.
Everland plans to unveil the fairy-themed Fairy Town starting from the 17th of next month. It will be a space where visitors can experience an imaginary fairy village. It is highly likely to be created in Everland's representative garden, Four Seasons Garden.
Also, from the 6th to the 10th of next month, for five days, tulip pots will be gifted to customers. This will be conducted on a first-come, first-served basis at the Live Butterfly Experience Center. After Everland opens at 10 a.m., 100 people will receive the pots for free each day.
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