Musinsa announced on the 27th that designer brand select shop 'Empty' and limited edition resale platform 'Soldout' have released a global photoshoot featuring Japanese actress Miyoshi Ayaka.
Under the concept of 'Inside you, Inside Ayaka,' this photoshoot showcases experimental overseas designer brand items such as Marques Almeida, Dion Lee, and Jeanne Pilo. Unfamiliar yet fresh fashion items like leather varsity jackets and uniquely cut quilted skirts are reinterpreted with Miyoshi Ayaka's distinctive and stylish sensibility.
This photoshoot marks the first collaboration between Soldout and Empty with a global star, aiming to offer sophisticated brands to customers both domestically and internationally. Notably, 70% of the brands featured in Empty are experimental overseas designer brands, and alongside its four-story offline store in Seongsu-dong, it operates a global online store targeting customers worldwide.
Actress Miyoshi Ayaka gained global recognition by playing the role of 'Ann' in Netflix's popular drama 'Alice in Borderland.' She has also walked the Marni runway for the 23 FW season and was selected as a Tiffany ambassador, establishing herself as a world-renowned fashionista. The items worn by Miyoshi Ayaka in the global photoshoot Inside you, Inside Ayaka are available at Empty's offline store located in Seongsu-dong and its online store.
A Musinsa representative said, “The two platforms, which handle rare and experimental fashion brands, collaborated with Miyoshi Ayaka, who is growing into a global star crossing over the fields of modeling and acting, to create a stylish photoshoot,” adding, “We plan to continue offering various opportunities for domestic and international customers to discover unique brands.”
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