Seven Eleven, SojuHanjan Popup Store... Pre-Prepared Stock Sold Out

Store Operation Until the 5th of Next Month

People are lining up at the Soju Hanjan popup store in Songpa-gu, Seoul.
[Photo by Seven Eleven]

Seven Eleven announced on the 26th that the premium distilled soju 'Soju Hanjan' pop-up store is gaining great popularity.

Seven Eleven is operating the Soju Hanjan pop-up store at the outdoor venue of Jamsil Lotte World Tower until the 5th of next month. Soju enthusiasts and general citizens who want to taste and experience Soju Hanjan firsthand are flocking to the store, creating crowds every day. As customers rush to purchase products directly at the pop-up store, the daily prepared sales quantity has been sold out every day.

Seven Eleven is conducting a giveaway event for customers who purchase Soju Hanjan at the pop-up store. Customers who buy Soju Hanjan at the pop-up store can participate in a lucky draw event to win 2 bottles of Soju Hanjan for free.

There is also a social media (SNS) certification shot event. Customers who take a photo in front of the large banner of Im Chang-jung & Soju Hanjan installed inside the pop-up store and upload the photo on their Instagram with the required hashtags will be entered into a draw where 100 people will receive a Seven Eleven mobile gift certificate worth 10,000 won.

According to Seven Eleven, Soju Hanjan rose to number one in sales in the distilled soju category within three days of its launch and ranked fifth in overall soju and traditional liquor sales.

A Seven Eleven representative said, “We opened the pop-up store to provide a place for MZ generation (Millennials + Generation Z) customers, who value experiences, to taste and enjoy directly, and many customers of various age groups visited.”