On the 23rd, Lotte Chilsung Beverage announced the launch of a new zero-calorie fruit-flavored carbonated drink, "Tams Zero Green Grape Pomegranate Flavor."
Tams Zero Green Grape Pomegranate Flavor features a blend of green grape and pomegranate flavors, offering a new taste and aroma of fruit-flavored carbonated drinks that did not exist before. As the first zero-calorie fruit-flavored carbonated beverage in Korea, it reduces calorie concerns and adds a refreshing fizz with a high carbonation level tailored to the taste preferences of the main consumer group, young consumers.
The new product will be available in highly portable 340ml PET bottles and 355ml cans. The packaging design and colors incorporate images of the representative fruits, green grape and pomegranate, to clearly express the new combination of fruit flavors. The PET bottle is compact enough to fit comfortably in one hand, with curves and grooves added to enhance grip. Tams Zero Green Grape Pomegranate Flavor will be sold through Lotte Chilsung Beverage’s online direct mall, Chilsung Mall, as well as online shopping malls, major supermarkets nationwide, and convenience stores.
A Lotte Chilsung Beverage official stated, "The new product was launched in response to the healthy pleasure trend and the increasing preference for zero-calorie carbonated drinks," adding, "We plan to continuously engage with consumers through various promotions such as product sampling and partnership events."
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