Lotte Chilsung Beverage, 'New Beginning for Cheoeumcheoreom'... "A New Breeze in the Soju Market"

Like the first time, anew.
Photo by Lotte Chilsung Beverage

Lotte Chilsung Beverage's 'Cheoeumcheoreom Saero' is a 'zero sugar' soju that does not use fructose, unlike traditional soju products. It features a refreshing and smooth taste, and distilled soju is added to preserve the unique flavor of soju. The product also proactively applies the nutritional labeling for alcoholic beverages, which will be officially introduced starting this year.

The bottle incorporates ceramic curves and vertical grooves resembling water droplets flowing downward, reflecting the elegance and beauty of Korea. Combining a Korean and modern sensibility with a transparent bottle, it emphasizes a luxurious and trendy image. Additionally, the brand ambassador character 'Saerogumi' (Saero + Gumiho), inspired by the gumiho?a charming figure appearing in Korean folktales as well as recent movies and dramas in various captivating forms?was selected. This character is placed on the front of the product to create a differentiated image from existing soju products.

Since its launch in September last year, Cheoeumcheoreom Saero has surpassed cumulative sales of 50 million bottles and continues to increase its presence in local markets, starting from central commercial districts in Seoul and the metropolitan area. In the second quarter of this year, the product line will be expanded with the release of a popular 640㎖ PET bottle for the home market.