Bottle Bunker Zetaflex, Diageo 'Special Release' Exclusive Popup Store Event

On the 23rd, Lotte Mart announced that it will exclusively host a Diageo 'Special Release 2022' pop-up store at the Bottle Bunker Zeta Plex branch until the 15th of next month.

Bottle Bunker planned this pop-up event to satisfy the diverse tastes of customers in the rapidly growing domestic whiskey market and to provide an opportunity to discover one’s whiskey preferences through various experiences. As whiskey culture spreads, especially among the MZ generation who value personal taste, Lotte Mart’s whiskey sales increased by more than 60% compared to 2021.

The Diageo ‘Special Release 2022’ featured at this pop-up store consists of a total of eight types, including single malts and single grain whiskeys with distinctive flavors differentiated from existing whiskeys, featuring rare distillery raw spirits. The product lineup includes Cardhu 16 Years, Oban 10 Years, Cameronbridge 26 Years, Singleton Glen Ord 15 Years, Talisker 11 Years, Maltrack, Clynelish 12 Years, and Lagavulin 12 Years, all showcased in unique and vibrant packaging designed in collaboration with world-renowned illustrators Kevin Tong and Ken Taylor.

In particular, Bottle Bunker created a glamorous and mysterious visual space within the store themed around the ‘Special Release 2022’ concept of ‘Hidden Legends.’ The space includes uniquely designed mini terrariums and a whiskey scent station to add visual and olfactory enjoyment. Additionally, the tasting taps allow visitors to sample all eight types of the ‘Special Release 2022’ whiskeys by the glass in Glencairn glasses.

Jung Seul-gi, MD (Merchandiser) of Lotte Mart’s Bottle Bunker team, said, “Various events are prepared during the pop-up period, and especially at the tasting taps, you can compare and taste all eight limited edition whiskeys by the glass at reasonable prices. We hope everyone visits and experiences the charm of Bottle Bunker.”