Hyundai Livart Signs Sales Contract for 'Balcucine'

[Asia Economy Reporter Donghyun Choi] Hyundai Livart announced on the 22nd that it has signed an exclusive domestic sales contract with the Italian high-end kitchen furniture brand ‘Valcucine’.

Valcucine, regarded as one of the top three global luxury kitchen furniture brands alongside ‘Boffi’ and ‘bulthaup’, is a representative premium kitchen furniture brand. It is famous for its ergonomic design and bold use of unconventional materials in the kitchen furniture industry such as glass and titanium, leading it to be recognized as a luxury kitchen furniture brand.

It is known for its technological prowess and high-quality production capabilities, including the thinnest (2mm thick) and lightest ultra-light kitchen doors, the world’s first 100% recyclable aluminum kitchen furniture, and noiseless automatic opening doors. It operates over 300 stores in major cities worldwide, including Milan, Paris, New York, and Berlin.

A Hyundai Livart official explained, “We signed a contract with Valcucine to enhance competitiveness in the B2C kitchen furniture market and to solidify our No. 1 market share in the B2B built-in furniture market.”

By adding the high-end lines Giorgetti and Valcucine to the existing premium line (Aran Cucine) and masstige line (Livart Kitchen), Hyundai Livart has established a full lineup of kitchen furniture. This secures brand competitiveness not only in the B2C remodeling market but also in the B2B built-in market, including apartment redevelopment and remodeling.