T'way Air Launches Subscription Membership 'T'way Plus'

[Asia Economy Reporter Hyunseok Yoo] T'way Air announced on the 22nd at 10 a.m. the launch of its subscription-based membership, 'T'way Plus.'

T'way Plus is a customer-centric membership that allows immediate access to all benefits upon subscription, unlike typical airline mileage or point systems that require multiple flights to accumulate rewards. It is T'way Air's unique service model, the first of its kind among domestic airlines, and has currently completed patent application.

T'way Air stated that it plans to secure loyal customers by offering abundant benefits exclusively for membership and establish a differentiated member management system.

In particular, the strategy is to actively attract the 'Cherry-sumer' customer segment, identified as a trend in 2023. 'Cherry-sumer' is a portmanteau of 'cherry picker' and 'consumer,' referring to practical consumers who seek strategic spending on limited resources. This aligns well with T'way Air's service model that offers reasonable cost-effectiveness.

T'way Plus offers a total of four products tailored to the benefits provided and customers' travel preferences: ▲ 'Light' for travelers prioritizing cost-effectiveness ▲ 'Basic' for travelers aiming for rational consumption ▲ 'Premium' for travelers seeking comfortable trips ▲ 'Premium Plus' for professional travelers enjoying long-distance journeys.

Subscription fees range from 29,000 KRW for Light to 299,000 KRW for Premium Plus, with differences in available routes and the scope of benefits provided for each product. Anyone aged 19 or older who is a member of the T'way Air website can subscribe. The subscription period is 180 days for Light and 365 days for the other products.

All membership subscribers receive a basic benefit of earning up to 97% of the subscription fee in T'way-e Card, a payment method exclusively for airline ticket reservations. Additional benefits include free advance seat purchases, discount coupons for domestic and international flights, and priority participation in early bird promotions. Depending on the product, additional service discount coupons, pet (t’pet) transportation fee discounts, and online itinerary change fee waivers are also provided.

When subscribing to T'way Plus, adding one companion as an option allows the companion to enjoy benefits alongside the member. The companion does not need to be registered in advance and can be designated differently for each trip. The additional fee for one companion is set lower than the subscription fee, enabling customers traveling with family, partners, or friends to enjoy benefits cost-effectively together.

To commemorate the launch of T'way Plus, T'way Air will provide an additional 30 days of validity for subscriptions made by March 31 and will hold a referral event until May 31. Details and subscription for T'way Plus can be found on the official website.

A T'way Air representative said, “T'way Plus was designed with the customer's needs as the top priority to ensure high satisfaction. Through specialized memberships tailored to individual travel styles, we will secure competitiveness and become a reliable travel companion.”