LG Electronics Showcases Unique Exhibition with MoodUp Refrigerator at Seoul Living Design Fair

LG DIOS Objet Collection MoodUp Unveiled

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics is holding a special exhibition to convey the differentiated customer value of the ‘LG DIOS Objet Collection MoodUp,’ which upgrades the atmosphere by changing the refrigerator color with just a touch.

LG Electronics will participate in the ‘2023 Seoul Living Design Fair’ held at COEX in Samseong-dong, Gangnam-gu, Seoul, from the 22nd to the 26th. They will showcase an exhibition hall of 216 square meters (㎡) utilizing the MoodUp refrigerator. The exhibition hall was created in collaboration with the creative design studio ‘Showmakers,’ known for the girl group ‘NewJeans’ pop-up store and more.

Exhibition hall set up by LG Electronics at the 2023 Seoul Living Design Fair / Photo by LG Electronics

The theme of this exhibition is ‘MoodUP TIME.’ LG Electronics placed 18 MoodUp refrigerators in the main exhibition hall at the center of the booth. The refrigerators change their colors and atmosphere according to rearranged music for MoodUp. This is to allow visitors to experience the harmonious combination of the MoodUp refrigerator’s light and music. Kinetic art (artworks that move or include moving parts) was also exhibited together. On both sides of the booth, two concept experience zones were prepared. Visitors could enjoy ‘party’ and ‘relaxation’ by directly changing the MoodUp refrigerator’s color and music using the LG ThinQ app.

The LG DIOS Objet Collection MoodUp is a product where you can change the refrigerator color and space atmosphere by selecting the desired color in the app. There is no additional cost for panel replacement, and it is environmentally friendly. It is an ‘UP appliance’ that can be upgraded with new colors, sound sources, and new functions through the app even after purchase. It consists of a total of three types: two types of refrigerators with top refrigeration and bottom freezing depending on the Knock-On function, and a kimchi refrigerator.

Lee Hyang-eun, Executive Director of LG Electronics H&A CX, said, “The LG DIOS Objet Collection MoodUp is a product that can uniquely change the atmosphere of a space with light and music,” adding, "We are expanding customer touchpoints in various ways so that more customers can experience the MoodUp refrigerator.”