Former CEO Moon Young-joo Promoted to Chairman
Burger King Korea has appointed Executive Vice President Donghyung Lee as its new CEO. With Lee, who led the sale process of Burger King in Korea and Japan, being appointed as CEO, there are expectations that the efforts to relaunch the sale of Burger King will accelerate.
According to industry sources on the 21st, BKRL Korea, which operates Burger King, promoted former CEO Youngjoo Moon to chairman last month and appointed Executive Vice President Lee as the new CEO. Former CEO Youngjoo Moon was promoted to chairman.
The new CEO Lee was recruited in 2016 when the Hong Kong-based private equity firm Affinity Equity Partners acquired Burger King. He served as the Chief Financial Officer (CFO) of Burger King Korea until just before taking on the CEO role, and since 2019, he has concurrently served as the Chief Executive Officer (CEO) of Burger King Japan, leading the sale process of Burger King in both Korea and Japan.
Therefore, industry insiders expect that with Lee overseeing management, the previously halted sale of Burger King will be pushed forward at a faster pace.
A Burger King representative explained, “Since January 2023, CEO Moon was promoted to chairman, and CEO Lee has taken charge of BKRL Korea and Burger King Japan.”
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