70% Setup Suits, 30% Casual Wear Order Volume Increase
Lotte Homeshopping announced on the 21st that following the consecutive launch of spring and summer (S/S) new products from exclusive fashion brands since the 13th, demand for outing wear and office looks has surged.
Lotte Homeshopping set this year’s S/S fashion direction as ▲premium materials ▲versatile usability ▲designs applying trendy colors and patterns, and after a year-long planning period, it is sequentially introducing about 60 new fashion products. As a result of launching exclusive brand new products through the representative shopping event ‘Fashion is Lotte’ special exhibition, orders for setup suits increased by 70% compared to last year’s event, outing wear such as cardigans and dresses rose by more than 30%, and orders for bottoms like pants and skirts more than doubled.
On the first day of the event, the 13th, about 25,000 sets of spring new products such as jackets and knits from ‘Georges Rech’ were sold. The popularity is attributed to the high preference and versatility of items favored by customers, including last year’s top hit products, offered at reasonable prices. The French contemporary brand ‘Paul & Joe’ showcased distinctive office looks on the 14th, recording over 15,000 orders. Setup suits and pintuck dresses featuring the ‘pink’ color received high responses from women in their 30s and 40s. The in-house planned brand ‘LBL’ also introduced trench coats and cardigans on the 19th, selling more than 12,000 sets. During the live broadcast, over 1,400 simultaneous orders were placed, recording order amounts exceeding 1.5 billion KRW.
Lotte Homeshopping plans to continue introducing new fashion products, from outing wear such as coats and jackets suitable for transitional seasons to dresses and pants, until the 28th. The authentic German brand ‘Laurel’ will launch knits using the main material of this year’s S/S season, ‘silk cotton modal,’ on the 24th at 8 a.m. on ‘Young Style.’ This product combines natural materials such as cotton and Tencel modal to maximize the advantages of each material, featuring a subtle sheen and soft texture. On the 26th at 10:35 p.m., a two-and-a-half-hour exclusive launch event will be held to introduce new products targeting spring outing demand, including ‘pleated dresses’ and ‘soft round knits.’ On the 25th at 10:30 p.m., ‘Elsho’ will consecutively showcase ‘Georges Rech’s’ ‘lace knits’ and ‘stretch pants’ as well as ‘Paul & Joe’s’ ‘trench coats.’ The representative brand ‘LBL’ will also introduce versatile items such as pants, dresses, and leather jackets on the 27th at 9:45 p.m. Additionally, the young casual brand ‘ENC’ plans to present the ‘Signature Dobby Jacket’ on the 22nd and the ‘Botanical Dress’ on the 26th.
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