[Asia Economy (Daejeon) Reporter Jeong Il-woong] Makgeolli Company will launch a new product, ‘Seonyang (鮮洋)’, on the 2nd of next month to commemorate its 50th anniversary.
Seonyang was the former name of Makgeolli Company. Makgeolli Company rebranded using its old name to emphasize brand authenticity, pursuing novelty while incorporating sensory design elements that align with the consumption trends of the new generation, aiming to differentiate it from existing products.
First, Seonyang will be released with the lowest calorie and lowest alcohol content in Korea. By using an oxygen aging method and adding distilled rice and barley extracts, it maintains the essential value of soju’s clean taste while lowering the alcohol content to 14.9 degrees to emphasize smoothness.
It is also notable for being a ‘zero sugar’ product that does not use fructose, targeting the health-conscious healthy pleasure trend, and achieving the lowest calorie count in the soju industry at 298 kcal (360ml).
In particular, Seonyang features a shorter and rounder package than existing soju bottles and applies the only ‘Crown Cap’ in the current soju industry, offering the unique experience of opening the cap to drink.
Makgeolli Company plans to hold a pop-up store on the 5th floor of Daejeon Shinsegae Department Store Art & Science branch on the 2nd of next month to showcase Seonyang.
A Makgeolli Company official said, “To mark the 50th anniversary, we are launching Seonyang as a new paradigm in the soju market,” adding, “Seonyang’s major advantage is lowering the alcohol content and enhancing the clean taste so that good people can enjoy pleasant times more comfortably and longer.”
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