11st Opens 'Google Product Brand Store'

11st announced on the 20th that it has opened the ‘Google Product Brand Store,’ which gathers and sells various Google devices officially launched in Korea in collaboration with Google.

The store brings together major tangible and intangible Google products such as ▲Nest (AI speaker) ▲Fitbit (smartwatch) ▲Chromecast (media streaming device) ▲Google Play gift codes in one place, offering various seasonal promotions and benefits.

Additionally, a solid product lineup has been established, including Samsung smartphones, tablets, and watches equipped with Google Android and Chrome operating systems (OS), as well as ASUS Chromebooks. Through the Google Product Brand Store, 11st plans to introduce ‘Google Device Tips’ to help customers experience the convenience of interconnection among various Google products integrated with the OS, and also provide bundle discounts as a differentiated purchasing benefit.

To commemorate the opening of the Google Product Brand Store, 11st will hold a special promotion until the 28th. During the event, the ‘Google Chromecast with Google TV’ will be sold for 53,900 KRW with discount benefits applied, and the ‘Fitbit Sense Smartwatch’ will be sold for 279,000 KRW. 11st plans to conduct various discount promotions and live broadcasts linked to the Google Product Brand Store in the future.

Jung Eun Ahn, CEO of 11st, stated, “Leveraging 11st’s strong digital category competitiveness, both companies will continue to collaborate from a long-term perspective to provide Korean customers with a new shopping experience.”