HK Innoen Releases TV CF for Park Jaebeom's 'Condition Stick' Hangover Remedy

[Asia Economy Reporter Myung-Hwan Lee] HK Innoen announced on the 15th that it has released a TV CF for the hangover relief product 'Condition Stick' featuring Park Jaebeom, the model for 'Condition.'

In this Condition Stick advertisement, Park Jaebeom appears as the new model following Jeon Somi. With the slogan "Fantastically waking you up instantly," HK Innoen explained that the ad captures the Condition Stick, which can be enjoyed without water before and after drinking, through trendy melodies and choreography.

Park Jaebeom, who stars as the advertising model, directly composed and arranged the Condition commercial music with producer Woo Gi, who wrote and composed the hit song "GANADARA." Dance crews MVP and HOLYBANG from More Vision also appear in this advertisement.

The Condition brand manager said, "We will approach customers with various content to establish Condition Stick as an 'essential item for drinking occasions among the MZ generation' in time for the upcoming university freshman admission season."

Park Jaebeom's interview video, pre-released on the official Condition YouTube channel on the 6th, attracted attention by surpassing 40,000 views in just two days. Starting with this, HK Innoen plans to maximize online viral marketing on YouTube and SNS by producing diverse short-form content such as HOLYBANG vlogs.

Condition Stick is a jelly-type hangover relief product that can be conveniently carried and consumed, and it has sold over approximately 12 million packs within 10 months of its launch.

Still cut from Jay Park's 'Condition Stick' TV CF. / Photo by HK Innoen