'Samsung Galaxy S23 Achieves Record-Breaking Pre-Sales of 1.09 Million Units in Korea'

Record-Breaking Pre-Sales for the Galaxy S Series: Highest Sales Ever

[Asia Economy Reporter Lim Hye-seon] Samsung Electronics' new flagship smartphone, the Galaxy S23 series, has recorded unprecedented success.

Samsung Electronics announced on the 14th that the domestic pre-orders for the Galaxy S23 series, held from the 7th to the 13th, reached 1.09 million units. This is the highest pre-order sales record in the history of the Galaxy S series. The previous highest pre-order record was held by the Galaxy S22, released last year, which recorded 1.017 million units in pre-orders.

The Galaxy smartphone with the highest pre-order sales record to date is the Galaxy Note10. During the 11-day pre-order period in August 2019, this model recorded 1.38 million pre-orders.

The strong signs of success for the Samsung Galaxy S23 series were evident from the first day of pre-orders. At midnight on the 7th, during the Samsung.com live sales broadcast that marked the start of pre-orders, all prepared units sold out within 1 hour and 40 minutes. Samsung Electronics stated that among the 1.09 million pre-orders, approximately 650,000 units of the Ultra model were sold, accounting for about 60% of total sales.

The S23 Plus (+) accounted for about 17%, and the S23 accounted for about 23% of sales. In terms of color popularity based on Samsung.com sales, Graphite and Sky Blue were highly favored. Samsung Electronics offers a total of eight colors for the Galaxy S23 Ultra on Samsung.com: Phantom Black, Cream, Green, Lavender, Graphite, Style Blue, Lime, and Red.

The telecommunications industry views the Galaxy S23 series' powerful specs and innovative camera performance as key factors that captivated consumers. Additionally, the unprecedented pre-order benefits contributed to achieving this record-breaking pre-order sales.