LF Mall Opens Premium Live Commerce 'OFM'... "Shopping Made Trendy"

LF, Premium Live Commerce 'OFM'.
Photo by LF

Lifestyle company LF announced on the 13th that it will open a live commerce gallery called 'OFM (Orange From Mars)' on its lifestyle specialty mall, LF Mall.

OFM means 'Orange From Mars,' combining the mysterious realm represented by Mars with the sweet and refreshing orange. The service direction is to professionally introduce new brands and products that deepen individual tastes. Through this, the goal is to create trendy live commerce broadcasts.

The brand categories handled are broadly divided into three: fashion, featuring top domestic brands and global emerging brand lines; wellness, including living, perfumes, and food; and art.

Based on its industry expertise, LF plans to actively support infrastructure such as brand consulting, logistics, delivery inventory management, and customer service. Additionally, it will take the lead in co-prospering with emerging brands. OFM will conduct broadcasts with a gallery concept that treats brands and products like artworks, featuring experts with rich knowledge and experience in each field as 'docents' according to the broadcast theme, showcasing LF Mall's unique professional curation. Besides long-form videos, content will also be produced as short-form videos after broadcasts to deliver products from various perspectives suitable for generations familiar with video content.

On the official first broadcast at 9 PM on the 14th, an art live commerce theme will be presented with the program ‘Speak in Canvas,’ exploring the works of artist Shin Woo-jae, who has recently gained attention for various activities. The broadcast will highlight the artist’s hobbies as a source of creative inspiration and explain how these hobbies are reflected in each work, facilitating communication about art with viewers. During the broadcast, viewers can listen to explanations directly from Shin Woo-jae about over 20 of his works and even purchase them.

An LF Mall representative said, "OFM is an all-in-one live commerce gallery that connects branding, communication, and commerce, not just simple product sales. The first live broadcast will unusually offer extensive information about art along with the possibility to purchase, so we hope you join us through the LF Mall app on your smartphone."