Third-Generation Chaebol Lee Boo-jin Attending a Wedding Carrying a 750,000 Won Bag

Chairman Chung Mong-kyu's Eldest Son, Professor Chung Joon-sun, Attends Wedding
Gray Cloak and Leather Gloves Draw Attention for Neatness and Elegance
Matched Craft Design Bag... Approximately 750,000 KRW from Hanwha

Recently capturing attention with her graduation ceremony fashion, Lee Boo-jin, President of Hotel Shilla, once again became a topic of conversation for her neat and sophisticated outfit at the wedding of Professor Jung Joon-sun.

On the 11th, Lee attended the wedding of Jung Joon-sun (31), a professor at the Korea Advanced Institute of Science and Technology (KAIST) and eldest son of Jung Mong-gyu, chairman of the HDC (formerly Hyundai Development Company) group, held at Jeongdong First Methodist Church in Jung-gu, Seoul.

As a wedding guest, Lee emphasized a modern look by pairing a gray cape coat (a cloak covering the shoulders, back, and arms without sleeves) with a skirt featuring a slit as a focal point, accessorized with a brooch. She added elegance by wearing black leather gloves that extended to the inside of her arms and long boots.

Lee Boo-jin, President of Hotel Shilla. The photo shows Lee Boo-jin, President of Hotel Shilla, attending the shareholders' meeting on March 21, 2019. Photo by Yonhap News.

The handbag Lee carried that day also drew attention. The black leather bag with exquisite craft details is the Gunther Rope-detail Bag from the French fashion brand 'DESTREE.' Made of cowhide leather, this bag can be styled as both a tote and a crossbody bag and is currently sold on the official website for 550 euros (approximately 750,000 KRW).

DESTREE is a newly established brand that started in Paris in 2016. It is well-known for investments by model Gisele B?ndchen and singers Beyonc? and Rihanna. Upon learning the price of Lee’s bag, some netizens responded, "It's cheaper than I thought," and "I could buy it too."

Earlier, Lee had also attracted attention for her fashion when she visited a private middle school in Daechi-dong, Gangnam-gu, Seoul, on the afternoon of the 8th, the day of her son Lim Mo’s middle school graduation ceremony.

At that time, Lee matched a cropped tweed jacket with bootcut denim pants and a leather bag. The tweed jacket was from Chanel’s 2019 Fall/Winter collection, and the bag was from the American fashion brand THE ROW. Her phone was the Galaxy Z Flip3 Thom Browne Edition, a collaboration between Samsung Electronics and Thom Browne.

Meanwhile, about 900 guests from the Hyundai family, including relatives, as well as figures from the economic, political, and entertainment sectors, visited Jeongdong First Methodist Church that day. From the Hyundai family, Jung Mong-jun, chairman of the Asan Foundation, his eldest son Jung Ki-sun, CEO and president of HD Hyundai, eldest daughter Jung Nam-i, executive director of the Asan Nanum Foundation, second daughter Jung Sun-i, and second son Jung Ye-sun attended. Also present were Jung Dae-sun, president of HN, Jung Mong-yoon, chairman of Hyundai Marine & Fire Insurance, Hyun Jeong-eun, chairwoman of Hyundai Group, and Jung Tae-young, vice chairman and CEO of Hyundai Card.

Former KBS announcer Noh Hyun-jung also attended the ceremony with her mother-in-law Lee Haeng-ja. Son Kyung-sik, chairman of CJ Group and chairman of the Korea Employers Federation, and Koo Ja-eun, chairman of LS Group, were also present. In politics, former lawmakers Na Kyung-won and Yoo Seung-min attended, and in the entertainment industry, actress Lee Young-ae visited the venue with her husband Jung Ho-young, former chairman of Korea Raycom.