Ayoung FBC Opens Wine Nara Hongdae Branch... "A Wine Playground for the MZ Generation"

Wine Nara, a retail shop operated by Ayoung FBC, announced on the 9th that it will officially open its Hongdae branch on the 10th.

The Wine Nara Hongdae branch is located near Exit 1 of Hongdae Ipgu Station and was opened to offer customized wine consumption for the trend-leading MZ generation. The Hongdae branch offers not only discounted prices on Wine Nara’s signature products but also limited edition items exclusive to this location, preparing a variety of products that any wine enthusiast would appreciate.

At Wine Nara Hongdae, customers can purchase signature products at discounted prices as well as enjoy limited edition items exclusive to the Hongdae branch. The store features a tasting zone where customers can immediately enjoy wine using the professional wine saver ‘Coravin,’ and an aroma zone where visitors can experience the ‘Le Nez du Vin’ aroma kit. This allows customers to explore scents they have been curious about while writing wine tasting notes, guided by expert advisors.

Additionally, to commemorate the opening, a limited quantity of premium wines and famous whiskeys will be sold at discounted prices for two days on the 10th and 11th. Limited quantities of premium wines such as Ch?teau Margaux, Ch?teau Cheval Blanc, Sassicaia, Insignia, and Ornellaia, as well as famous champagnes like Dom P?rignon and Krug, will be available at discounted prices. Popular whiskeys including Macallan 18 Years, Glenfiddich 18 Years, and Balvenie 14 Years will also be offered at special prices. Furthermore, an on-site event is prepared for customers who register as members at the store.

Lee Kwonhyu, CEO of Wine Nara, said, “Wine Nara Hongdae branch aims to be a wine playground for the MZ generation (Millennials + Generation Z). It offers various wine-related experiences to meet the needs of those seeking diverse ways to enjoy wine.”

Wine Nara operates a total of eight stores, including the Hongdae branch, Apgujeong branch, Seorae Village branch, Gyeonghuigung branch, Cheongdam branch, National Assembly branch, COEX branch, and Ilsan branch.