Preparation of Balvenie, Russell Reserve, etc.
GS Retail announced on the 9th that it will hold the Wi-Run (Whiskey Open Run) event at GS25 and GS The Fresh starting from the 10th.
In this event, 2,023 bottles of 11 types of rare whiskey will be sold at 66 GS25 stores with enhanced liquor sections nationwide and 23 GS The Fresh supermarkets. A large quantity of rare whiskeys such as Kim Chang-su Whiskey GS Retail Special Edition, Balvenie, and Russell's Reserve have been prepared.
GS Retail held two events last year in August and October, selling about 2,000 bottles of rare whiskey on a first-come, first-served basis, and the prepared stock was sold out within two days. Some products, including Yamazaki and Balvenie, sold out within an hour of the event's start. From this year, the event will be held regularly on the 10th of every month.
A GS Retail official said, “GS25 is recognized as an important liquor consumption channel for the 2030 generation, and we are offering the hottest whiskeys recently, such as Kim Chang-su Whiskey, in the largest quantities. By regularizing the Wi-Run event through offline platforms, we aim to enhance the convenience of liquor purchases for liquor enthusiasts nationwide.”
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