Lotte Homeshopping Unveils Exclusive Fashion Brand Spring New Arrivals

Lotte Homeshopping announced on the 9th that it will hold a special exhibition called ‘Fashion is Lotte’ from the 13th to the 28th, showcasing the new spring/summer (S/S) products of exclusive fashion brands such as ‘LBL’, ‘Paul & Joe’, and ‘Le Blanc Payou’ one after another.

Lotte Homeshopping has set this year’s S/S fashion direction as ▲premium materials ▲versatile usability ▲designs applying trendy colors and patterns, with a strategy to strengthen the originality of exclusive fashion brands. Accordingly, the concept for each brand was redefined, and their unique designs were actively utilized. Reflecting reopening demand, the office look lineup including setup suits, trench coats, and tweed jackets was expanded by more than 30%.

‘LBL’, Lotte Homeshopping’s representative brand that has led the premiumization of home shopping fashion, expanded its lineup using natural materials such as cotton and linen. On the 19th of this month, it will introduce a ‘Cable Knit Cardigan’ made of 100% cotton, and on the 27th, it will present wrinkle-free dresses and slim pants featuring jacquard patterns. ‘The Easel’ revamped its brand with a ‘young trendy’ concept and will showcase three types of round knit jackets using jacquard fabric on the 18th.

The French contemporary brand ‘Paul & Joe’ will present a ‘classic formal look’ using bright colors such as pink and beige. A pre-launch event will be held on the 11th to launch spring items with high usability such as tweed jackets. On the 14th at 8:45 PM, a grand launch event lasting 130 minutes will introduce four types of sophisticated yet functional workwear, including suit setups and trench coats.

The designer brand ‘Le Blanc Payou’ will showcase about 10 new products featuring model Lee Hyun-yi. It strengthens the brand’s signature chic design and boldly uses highly saturated colors. On the 17th, it will present a pleated jacket suitable for various occasions such as commuting and outings, along with a set of V-neck knit and scarf.