Korea Philip Morris Launches New Product 'IQOS Iluma One' Domestically

On the 8th, promotional models showcased the next-generation heated tobacco device, the new product 'IQOS Iluma One,' at the Plaza Hotel in Jung-gu, Seoul. Photo by Jinhyung Kang aymsdream@

Korea Philip Morris is officially launching the new heated tobacco device 'IQOS Iluma One' in the domestic market.

IQOS Iluma One is a new lineup in the IQOS Iluma series released last year, featuring an integrated design that fits lightly in one hand for easy portability. It can be used up to 20 times continuously on a full charge. Like other IQOS Iluma products, it uses the dedicated tobacco product, Terea Smartcore Stick. It applies the Smartcore Induction System that heats internally, eliminating the need for a blade and cleaning.

Iluma One will be available in a total of five colors. Various customizations are also possible through dedicated accessories such as silicone sleeves. IQOS Iluma One, like other IQOS Iluma products, has been recognized for its originality in design, winning global design awards such as the Red Dot Design Awards and the iF Design Awards.

IQOS Iluma One will be sold nationwide starting from the 16th at IQOS direct stores, official retailers, and convenience stores. At the same time, the sales channels for IQOS Iluma Prime and IQOS Iluma, which were previously available only in Seoul, some metropolitan areas, and parts of Busan, will also be expanded nationwide. All Iluma series models can also be found on the official IQOS online store, Coupang, Naver, and other platforms.

Baek Young-jae, CEO of Korea Philip Morris, said, "The new level of technology, sophisticated design, and above all, the convenience of no cleaning required in the IQOS Iluma series have been the main factors leading to positive customer feedback," adding, "With an enhanced customer experience compared to existing IQOS products, we will further accelerate Korea's smoke-free tobacco future."