NP, AUX Media Group, and BeLive Technology Sign MOU for XR Solutions

NP Co., Ltd., a brand experience content production solution company, announced that it is entering the global market by signing consecutive MOUs with major Asian companies using its proprietary XR solutions, including producing TVC advertisements for a Philippine construction company.

First, in November last year, NP signed a business agreement with AUX Media Group, an XR solution company based in Singapore, regarding joint development of XR technology, business, and technical cooperation partnerships. Through this agreement, both companies agreed to exchange XR technology know-how, collaborate on joint R&D as technical partners, and establish a pipeline for the Southeast Asian virtual event production process between NP (content production) and AUX Media Group (system and operation). Additionally, as joint partners, they will proceed with producing a joint virtual concert using both companies' XR technologies as their first collaborative project.

On December 13, NP also formed a partnership with BeLive Technology, an interactive video technology solution company in Singapore, to build immersive commerce using XR production technology. Through this partnership, both companies will develop and establish a virtual shopping environment that enables brands to provide consumers with immersive and engaging shopping experiences and live commerce environments.

BeLive is a technology company that has provided live commerce shopping solutions to online fashion malls such as Trendyol and ZALORA, as well as Southeast Asia’s Grab. Through its SaaS solutions and LORA-based interactive video commerce services, BeLive manages the selection and moderation of related videos and live streaming directly on each brand’s individual website, offering a more personalized online shopping experience, immersive virtual experiences, and real-time interactive shopping environments.

Kenneth Tan, CEO and co-founder of BeLive Technology, commented on the partnership, saying, “It is very encouraging that NP’s innovative XR production technology and BeLive’s live video commerce production capabilities can come together. BeLive’s clients can now appeal to consumers with a more advanced virtual shopping environment. Products will be showcased more realistically, and consumers will be able to have a more detailed product experience before purchasing.”