Recruiting 100 Participants with Children Aged 0 to 9 Years
[Asia Economy Reporter Kiho Sung] On the 7th, Seoul City announced that it will operate the 'Seoul Eomppa Reporters' for the first time to deliver the 'Mom and Dad Happiness Project,' which is being actively promoted to make Seoul a city good for raising children, more sincerely and vividly from the perspective of ordinary moms and dads.
The 'Seoul Eomppa Reporters' are not commercial influencers, but moms and dads raising children who will directly experience various projects of the Mom and Dad Happiness Project and communicate and share in everyday language through their own social networking services (SNS).
From short posts like three-line reviews on Instagram to short videos (short-form) within about 30 seconds, the goal is to create empathy through fresh content on social networking services (SNS) made by moms and dads who are the actual beneficiaries of the policy, and to enable more moms and dads to enjoy the policy.
Seoul City will recruit 100 'Seoul Eomppa Reporters' for 10 days from the 8th to the 17th. Applicants must be moms and dads living in Seoul with children aged 0 to 9, who have affection and interest in the 'Mom and Dad Happiness Project' and actively use personal social networking services (SNS).
The 'Seoul Eomppa Reporters' will be active from March to September (for 6 months). Among the 28 projects in 4 major areas of the 'Mom and Dad Happiness Project' being actively promoted this year, they will perform monthly tasks (missions) 1 to 6 times and share their reviews on their social networking services (SNS) with citizens.
Excellent content created by the 'Seoul Eomppa Reporters' will be widely introduced to Seoul citizens interested in the 'Mom and Dad Happiness Project' through Seoul City channels (official promotional channels for the Mom and Dad Happiness Project, childcare portal service, Our Neighborhood Care Portal, Family Seoul, etc.).
Citizens who wish to participate in the 'Seoul Eomppa Reporters' can submit an application form and portfolio (preferred if submitted) through the Google form posted on the Seoul City website. Detailed information can be found on 'Seoul in My Hand' and the Seoul City website.
Kim Seonsun, Director of the Seoul City Women and Family Policy Office, said, "'Seoul Eomppa Reporters' will play a role in quickly delivering events, facilities, and policies for various moms and dads in Seoul through content that matches their perspective," and added, "We look forward to many moms and dads experiencing and sharing the 'Mom and Dad Happiness Project'."
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