Plantour39 Appoints Musical Actor Kim Ho-young as Ambassador for 'Energy Hair Tonic'

Marketing Activities with Kim Ho-young Kick Off in Earnest through Home Shopping and Viral Videos

[Plantour39 Brand Ambassador Kim Ho-young]

Plantur39, a hair care brand for women aged 39 and above, announced on the 6th that musical actor Kim Ho-young has been appointed as its brand ambassador.

Musical actor Kim Ho-young is actively working across various genres including musicals, dramas, variety shows, and home shopping, known for his positive energy and unique affinity.

A representative from Plantur stated, “Kim Ho-young’s distinctive high energy perfectly matches Plantur39’s key feature of revitalizing weak scalps and thinning hair,” adding, “Going forward, Kim Ho-young will share the hair concerns of middle-aged women with his delicate sensibility and witty charm.”

Musical actor Kim Ho-young said, “Having worked as a musical actor for a long time, I have diligently cared for my hair to prevent damage from frequent dyeing and perming,” and added, “Although Plantur39 is a women-only hair brand, I have many close older sisters and aunts around me, so I am confident that I can sincerely empathize with and communicate warmly about the hair concerns of middle-aged women.”

[Plantour39 Phyto Caffeine Tonic and Shampoo]

Plantur is expected to intensify its marketing activities in the Korean market starting with this ambassador campaign. On the 7th at 11:35 a.m., Kim Ho-young will personally appear on Lotte Home Shopping to present Plantur39 Phyto Caffeine Tonic and Plantur39 Phyto Caffeine Shampoo in a special set, and in February, a viral video humorously capturing Kim Ho-young’s live shopping event will be released to introduce Plantur39 in an entertaining way.

Kim Hye-won, CEO of Plantur, said, “The Korean market is an important market, ranking second in Asia within the Dr. Wolff global group,” and added, “Together with brand ambassador Kim Ho-young, we will carry out various marketing activities to establish our products as a great help for hair concerns caused by physical changes in women aged 39 and above.”

Meanwhile, Plantur39’s Phyto Caffeine Tonic, a hair care product for women aged 39 and above, contains the certified ingredient ‘caffeine complex’ (European patent number Pat.nr.EP1396261B1), making it known as an ‘energy hair tonic.’

A representative said, “It helps activate the scalp and strengthens the hair of middle-aged women, which gradually loses strength over time,” adding, “Moreover, since it is a tonic formulation that is absorbed directly after application to the scalp, it does not need to be rinsed off and can be conveniently used even on days when you do not wash your hair.”