Ottogi Launches 'Sunhuchu Tteokbokki'... "Pepper Lovers Gather"

Ottogi Mild Black Pepper Tteokbokki. Photo by Ottogi

Ottogi announced on the 6th that it has launched a new tteokbokki product called 'Sunhuchu Tteokbokki,' made using 'Ottogi Sunhuchu' (pure black pepper).

Following the popularity of 'Sunhuchu Ramen' and 'Sunhuchu Corn,' Ottogi introduced 'Sunhuchu Tteokbokki.' This spicy tteokbokki features a gochujang (red chili paste) base combined with a sharp and intense black pepper flavor, offering a spicy and addictive taste. It especially includes a mini-sized packet of pure black pepper (1g) as a separate addition, allowing consumers to adjust the spiciness to their preference. Each serving is individually packaged for convenience, and the packaging design incorporates Ottogi Sunhuchu branding to evoke a retro feel.

Sunhuchu Tteokbokki will be exclusively launched on Kakao Makers at 5 PM on the same day. Sales will later expand to online channels. On the 27th of this month at 9 PM, a product launch broadcast will be held through Naver Shopping Live's 'Mimi Unni's New Item Show.'

An Ottogi representative stated, "Considering the recent trend of black pepper tteokbokki gaining popularity, we released this tteokbokki using our steady seller, Ottogi Sunhuchu, so that it can be easily enjoyed at home. We hope customers enjoy the tingling and intense flavor of this gochujang-based tteokbokki that brings out the taste and aroma of Sunhuchu."