hy, Launches Drinking Probiotic 'Stresscare Shwim'

hy announced on the 6th that it will launch a new functional beverage product for the mental healthcare market called 'Stress Care Shim'.

The new product is a complex functional health supplement and the next-generation probiotic following the bestsellers ‘Helicobacter Project Will’, ‘Liver Health Liver Fatigue Care Coopers’, and ‘Gut Intensive Care MPRO4’. It will be available for sale starting from the 13th.

The main ingredients are patented probiotics and theanine (L-theanine). Among domestic liquid-type products, Shim is the only one containing both probiotics and theanine. Being in liquid form allows for rapid absorption and may help with gut health and relaxation from stress-induced tension. It also contains a total of five patented lactic acid bacteria strains, including hy’s representative strain ‘HY2782’, which has excellent survival rates in the gut. Each bottle guarantees 10 billion CFU (colony-forming units). hy developed and applied a unique scent by blending three aroma oils: bergamot, chamomile, and lemon. Actress Shin Min-a was selected as the brand model. After a teaser commercial, the launch commercial will be released on the 13th.

A hy representative said, "Stress caused by various factors across all age groups has a significant impact on both the body and mind," adding, "We hope everyone can enjoy a comfortable daily life through Stress Care Shim, which Fresh Manager delivers fresh every day."