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Homeplus Launches Walmart Living & DIY Brands 'Mainstays' and 'Hyper Tough'

Homeplus Launches Walmart Living & DIY Brands 'Mainstays' and 'Hyper Tough'

Last year, Homeplus, which signed an exclusive brand product supply contract with the U.S. retail company Walmart, is starting full-scale official import sales of home living and DIY products following camping supplies.


Homeplus announced on the 6th that as the second phase of the "U.S. Walmart Exclusive Brand Launch Project," it is newly introducing 28 products of Walmart's home living exclusive brand "Mainstays" and DIY exclusive brand "Hyper Tough" at 102 major stores nationwide, including Gangseo Branch and World Cup Branch.


To celebrate the launch of Walmart's home living and DIY products, Homeplus is offering all 28 newly introduced items at special launch prices, and some products provide additional benefits for My Homeplus members.


First, the "Mainstays" products, targeting customers who prefer reasonable shopping such as single-person households, include cookware, bedding, hangers, bookshelves, and tables.


For cookware, the "Cookware Stainless Steel Pot Set," consisting of 10 items including pots made of stainless steel with excellent durability, is sold at a promotional price of 29,900 KRW; the "Dinnerware Set," a simple white tableware set designed for a family of four, is priced at 14,900 KRW; and the "Plastic Cutting Board Set," featuring a water channel rim design to prevent water and soup overflow, is available for 12,900 KRW.


Bedding for a good night's sleep is also prepared, with all-in-one bedding sets consisting of blankets, pillow covers, mattress covers, and sheets. The ▲BNB Bedding Set Gray Ombre S/Q and ▲BNB Bedding Set Gray S/Q are offered with a 20,000 KRW discount, priced at 29,900 KRW for single size and 39,900 KRW for queen size.


Furniture essential for interior design, such as bookshelves and side tables, is also available in various options: the "Coffee Table" and "TV Stand," made of laminate hollow core, are priced at 14,900 KRW and 35,900 KRW respectively; the simple and sturdy black metal frame "Metal Desk" is 59,400 KRW; the "3-Tier Walnut Bookshelf," designed for small to medium spaces with a smooth and sturdy finish, is 23,900 KRW; and the "1-Tier Mobile Hanger," which anyone can easily install without special tools, is sold for 17,900 KRW.


Various DIY products from "Hyper Tough" have also been introduced. Representative products include the "Tool Set," consisting of 160 pieces such as hammer, tape measure, and pliers for various simple home repairs, priced at 23,900 KRW; the "3-Tier Mobile Trolley," a strong and durable steel wire structure, at 50,900 KRW; and the "Folding L Cart," highly useful for both daily life and leisure activities, at 35,900 KRW.


Yang Su-ryeong, Head of Homeplus PBS, said, "In this era of high prices, we are able to newly introduce Mainstays and Hyper Tough products, known as trusted brands in the U.S., which are reasonably priced, of good quality, and easy for everyone to install and use." He added, "We plan to continue expanding various global purchasing channels to enhance customer convenience and secure a leading position in global sourcing."


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