Cafe24, Beauty Creator 'Isabae' Enters E-commerce

First Brand 'TwoSlashFour' Launch

Beauty creator Isabae's Two Slash Four brand.
[Photo by Cafe24]

Global e-commerce platform Cafe24 announced on the 6th that beauty creator Lee Sa-bae will launch the 'Two Slash Four' brand through its platform.

Two Slash Four is the first official brand introduced by CEO Lee Sa-bae, containing the secrets of an expert with over 15 years of experience in the beauty industry. Lee Sa-bae planned and developed a video content series called ‘Quick and Easy How To’ within the D2C shopping mall to provide a new customer experience. This content includes tips on how to use the brand’s products easily and quickly.

Cafe24 supports faster linkage between Lee Sa-bae’s YouTube channel and the Two Slash Four brand shopping mall through its YouTube shopping integration service. When video content related to Two Slash Four is uploaded to the YouTube channel in the future, information such as photos and prices of Two Slash Four brand products will be automatically displayed on the page.

Lee Jae-seok, CEO of Cafe24, said, “We are pleased to support the launch of the first official brand Two Slash Four by the famous beauty creator Lee Sa-bae through Cafe24’s online business support capabilities, including the YouTube shopping integration service.” He added, “Recently, as the boundaries between creators and online entrepreneurs have blurred, we will continue to support creators who want to build D2C and enter the e-commerce market.”