Lotte Department Store Opens Valentine's Day Dessert Popup Store

Sales of products including Lederra and Leonidas

Customers are purchasing products at the Godiva store in Lotte Department Store Main Branch.
[Photo by Lotte Department Store]

Lotte Department Store announced on the 5th that it will hold a Valentine's Day dessert pop-up store at its Main Store and Jamsil Store from the 10th to the 14th.

At this event, visitors can experience premium chocolate products from Europe and the United States. Ledra Chocolate, famous for its Swiss handmade chocolates, will showcase a variety of products such as truffles and chocolate bars made with Alpine milk. Leonidas, a Belgian chocolate brand from the homeland of chocolate, will offer fresh chocolate products.

Famous domestic dessert brands will also participate. Maison Once Year, a renowned dessert brand in Apgujeong directed by a chef with 30 years of hotel experience, will be available at the Main Store. At the Jamsil Store, Boyneui Haengseong, a brand known for its fresh fruit macarons, will present Valentine's macarons as well as seasonal fruit macarons including fresh strawberry, Shine Muscat, and blueberry yogurt flavors.

A representative from Lotte Department Store said, "Dessert products have now become more than just simple items; they are emerging as a lifestyle-sharing item among Generation Z (Millennials + Gen Z). Since we have gathered not only famous overseas dessert brands but also rising domestic brands in one place, we hope customers will have a happy Valentine's Day."