Samyang Corporation announced on the 1st that it has launched a new beverage-type hangover relief product called 'Sangkwaehwan Booster.'
Sangkwaehwan Booster features a refreshing passion fruit flavor, making it easy to consume before and after drinking without any unpleasantness. It is a beverage-type product following the pill form introduced in 2013 and the stick form in 2019. The product also contains ingredients such as glutathione yeast extract, Hovenia dulcis fruit, and milk thistle extract powder. Over the past five years, Samyang has dedicated efforts to developing beverage-type hangover relief products and succeeded in delivering the hangover relief effects of glutathione yeast extract in a liquid form.
Until now, Sangkwaehwan has been loved by consumers in pill and stick forms, which offer portability and ease of consumption. Last year, it achieved a cumulative sales volume of 150 million packets nine years after its launch. Starting this month, Samyang plans to conduct various promotions targeting the MZ generation (Millennials + Generation Z), including street sampling, university supporter programs, and pop-up stores. Sangkwaehwan Booster is available for purchase on Samyang's Q-One official mall. From the 8th, it will also be available at major convenience stores.
A Samyang representative said, "After years of research and repeated tastings, we have created a product that balances hangover relief with an appropriate sweetness, light throat feel, and a clean, refreshing finish," adding, "It will reach consumers as an item that helps maintain a hangover-free daily life."
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