Lotte Department Store's First Wedding Fair of the Year... Benefits from Imported Car and Resort Partnerships

Lotte Wedding Members Increase by 20%

A newlywed couple is browsing wedding gifts at the Samsung Electronics store in Lotte Department Store Main Branch.
[Photo by Lotte Department Store]

Lotte Department Store announced on the 2nd that it will hold its first wedding fair of the year from the 3rd to the 12th of this month for engaged couples preparing for a premium wedding.

The theme of this wedding fair is "From the Beginning to the End" of wedding preparation. It strengthens promotions for luxury product lines and introduces various new benefits ranging from premium imported cars to honeymoon shopping at duty-free shops.

About 20 luxury brands including Prada, Saint Laurent, and Roger Vivier have newly joined the wedding mileage additional accumulation promotion in categories such as luxury and beauty. Wedding mileage is a reward system where, after joining Lotte Wedding Members, customers can accumulate the amount spent at Lotte Department Store for 9 months and receive Lotte gift certificates worth up to 7% of the accumulated amount.

Lotte Wedding Members who purchase a BMW car by the 28th can use the previously paid "BMW Airport Service" for free. The Airport Service is a specialized BMW service that stores vehicles at the BMW Driving Center near Incheon Airport during the departure period and provides shuttle service to Incheon Airport. Lotte Duty Free offers shopping benefits, and Lotte Resort provides special packages at discounts of up to 41%.

The demand for purchasing premium wedding items at department stores continues to increase. According to Lotte Department Store, the number of new members of Lotte Wedding Members increased by 20% compared to the previous year, and the purchase amount per person increased by 30% last year.

A Lotte Department Store official said, "This wedding fair has newly planned external partnership benefits so that the entire process of wedding preparation, from wedding items to honeymoon, can be covered," and added, "We will continue to actively utilize various internal and external contents to present special wedding benefits."