Exhibition of 'ThinQ UP' Products Featuring Built-in and Minimal Designs
[Asia Economy Reporter Han Yeju] LG Electronics is strengthening its attack on the U.S. built-in market by combining ultra-premium built-in 'Signature Kitchen Suite' with UP appliances.
LG Electronics announced on the 1st that it will participate in 'KBIS (The Kitchen & Bath Industry Show) 2023' held in Las Vegas, USA, until the 2nd (local time). The booth size is 1022㎡.
LG Electronics is strengthening its attack on the U.S. built-in market by combining ultra-premium built-in 'Signature Kitchen Suite' with UP appliances at the U.S.'s largest kitchen and bathroom exhibition, 'KBIS (The Kitchen & Bath Industry Show) 2023.' At this exhibition, LG Electronics will showcase 'ThinQ UP' products with various lineups, including built-in appliances and minimal design appliances. [Photo by LG Electronics]
At this exhibition, LG Electronics will showcase a variety of 'ThinQ UP' products, including built-in appliances such as Signature Kitchen Suite and LG Studio, innovative appliances like Styler Shoe Care & Shoe Case, MoodUp refrigerator, and minimal design appliances unveiled at CES 2023. ThinQ UP is an overseas brand of UP appliances targeting the global market.
Visitors can directly experience UP appliance content in built-in appliances that allow adding new functions through upgrades even after purchase, such as detailed adjustment of the built-in refrigerator's internal lighting brightness via the LG ThinQ app.
LG Electronics plans to launch a 48-inch built-in French door refrigerator equipped with UP appliances in the U.S. market within the first quarter and expand the product lineup. In addition, they will continuously provide upgrade content such as refrigerator lighting brightness adjustment, Aero Tower operation mode addition, as well as content developed by analyzing U.S. customers' product usage patterns and lifestyles and listening to customers' voices.
Visitors can also experience the 'ThinQ Care' service, which manages products in optimal condition using the LG ThinQ app. This service analyzes product operating status based on artificial intelligence and notifies customers of expected malfunctions or risks through the ThinQ app.
Yoon Taebong, Vice President and Head of LG Electronics North America, said, "We will further strengthen our global built-in market strategy by adding differentiated customer experiences of UP appliances to the unparalleled value of the ultra-premium built-in Signature Kitchen Suite."
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